Delivering Seamless Client Experiences

Andrew Bourne & Jaime Abromovitz
Andrew Bourne, President & CTO; Jaime Abromovitz, CMO


When Octopi discovered a major need and challenge in retail services to fill last-minute appointments, cancellations and quiet times, they knew it was imperative to reinvent the industry. The company designed the REACH platform, an intelligent AI-Powered CDP, with a Smart Scheduling SaaS platform to fill this need and revolutionize the salon and spa industry. Co- Launched by Andrew Bourne, President & CTO and Jaime Abromovitz, CMO, Octopi’s business model shares revenues down the value chain from their POS Channel Partners to retail merchants who are empowered to grow revenues and clients while offering a best-in-class booking experience.

REACH is a smart scheduling solution to fill last-minute appointments and cancellations by matching off-peak booking times with client preferences to minimize slow and quiet times. By scanning appointment books in real-time, identifying open spots based on rules settings, and broadcasting appointments to clients, REACH solves a true market need in a revolutionary way. REACH offers a SaaS tool now personalized and automated that delivers cutting-edge enterprise technology that is scalable, affordable and automated to small and medium-sized businesses.

REACH correlates client data and preferences to optimize marketing outcomes and provides highly personalized client experiences for appointment-based businesses. REACH solves merchant attraction, acquisition, retention and engagement challenges in partnership with POS Developers. This allows POS partners and merchants to share in downline profitability. Octopi’s “REACH” Platform includes the following 3 key features: “AutoFill” with automated scheduling management that fills last-minute appointments and cancellations, “Client Connect” with offer management to clients through conversational commerce and an easy to use analytics and metrics dashboard to view ROI reporting and overall results. “Reputation Radar” which allows merchants to circulate and re-post great reviews and proactively manage negative ones.

Octopi’s AI Engine and data algorithms import and correlate the POS, market, and merchant data into meaningful business relationships based on historical preferences and buying patterns. This results in the optimal relationship-building communications, bookings, and revenues which are directly aligned with both merchant and client preferences. “We do all the heavy lifting from the technology, marketing, budget spend, and business revenue optimization standpoint, so the business owners can focus on their own areas of expertise by providing the services in which they specialize,” says Jaime Abromovitz, CMO. “Our proprietary AI-powered technology integrates into the retail booking and scheduling system and into the POS system, then correlates openings with client preferences and historical behavior to find the right match with the highest likelihood of success.” Added Andrew Bourne, CTO & President.

Octopi provides an Online to Offline (O2O) seamless online to the offline solution. Email nurture campaigns are built with their AI technology providing personalization at scale. “Our biggest learning from merchant case studies is that we have a set of best practices and platform settings which need to be followed in order for the merchant to get the 400% ROI guarantee, with risk-free results, no contracts, and no set-up fees,” adds Patrick Blickman, VP of Sales.

Octopi plans to continue to stay dedicated to current POS partners with a tight focus on building deeper relationships in the salon and spa industries. Octopi will be innovating within their platform and improving it based upon their learnings, and eventually, also look at other appointment-based service industries.