“Our focus on empowering our retailers to deliver exceptional and personalized customer experience to their shoppers continues to drive our investment in quality and breadth of our services.”
AppCard is an exceptional customer retention system explicitly designed to service the requirements of mid-size retailers, franchises, and independent grocers who are ready to start capitalizing on the potential of their customer data and analytics. AppCard is more than a loyalty program. It’s a compelling multi-channel marketing platform that helps retailers consolidate their marketing efforts and communicate directly with the customers. With AppCard, a business can finally deliver the right message to the right customer at the right time.
AppCard’s CEO, Yair Goldfinger, credits the enhanced unique features of his company’s products to the new business partnerships and the acquisition of ProLogic that has increased the company’s revenue growth. He says, “our focus on empowering our retailers to deliver exceptional and personalized customer experience to their shoppers continues to drive our investment in quality and breadth of our services, which in turn drives our penetration in the market.” AppCard, Inc. is the leading digital coupons, personalized marketing, and shopper analytics platform for the brick and mortar independent retailers, franchise systems, health and retail specialty stores, nutrition shops, and more.
AppCard services numerous locations across the US, Japan, Canada, and South and Central America. Utilizing machine learning and AI, AppCard’s premise is the capability to make data actionable and give the right offer to the top shopper at the correct time. The company processes more than 500 million transactions annually and reaches over tens of millions of US households. AppCard is more than just a loyalty program- It’s a strong and easy-to-manage customer retention platform that presents actionable marketing campaigns tailored to your company and consumers.
Built on top of an advanced AI called “Pinky” that has been created specifically for brick & mortar retailers and grocery stores, AppCard utilizes artificial intelligence to gain valuable insights into the customers every time they shop. Smart data capture and machine learning empower retailers to deliver the right message to the right customer at the right time. According to the company’s website, the advanced proprietary AI was so powerful and intuitive, and they needed to give it a name. And thus, Pinky was born. Pinky can identify, classify, and learn more about any retailers’ customers to suggest custom campaigns and promotions.
AppCard captures and consolidates item-level purchase data with customer identities and tosses it to Pinky to provide retailers with a complete picture of their clientele. From there, Pinky helps users prompt behaviors that integrate with their consumers’ actual spending habits and produce promotions and rewards programs that produce value. Pinky’s powerful analytics plus AppCard’s skillful marketing services help retailers move away from easily dismissed blanket marketing to deliver higher ROI on their customer retention programs.
The AppCard AI, “Pinky,” is continually learning. By accumulating data from both loyalty and non-loyalty transactions, Pinky starts to construct a detailed picture of the customers and what drives them. Using this information to generate fully-automated, personalized marketing campaigns that reward the most loyal customers and move the sales needle. Pinky learns customer preferences and anticipates their next move by delivering recommendations to increase engagement and prevent churn. Retailers can also access their dashboard from any web-enabled device to view real-time campaign statistics and sales data. They can also augment Pinky’s artificial intelligence with added marketing support and data analytics expertise from a dedicated account team.