Transforming Consumer-facing Businesses

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    Geoff-Neuhoff-CEO
    Geoff Neuhoff, CEO

    GSPFounded in 1978, GSP is a retail services provider located in Clearwater, Florida, and have culminated into one of the most sought after consumer-facing business transformers. The company by using surveys and a proprietary software system, helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. It is pertinent to mention that GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth has led GSP to add AccuStore, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail.

    GSP helps consumer-facing businesses transform their growth strategies into store-level results. Their site intelligence software and mobile app optimize planning and enable flawless, store-specific retail execution. The company’s survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. On the other hand the company’s design services team provides award-winning graphics, photography and visual merchandising solutions tailor-made for retail results.

    And their point-of-purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts.

    For retail environments GSP creates innovation in the space where the clients’ brands come to life. The company’s Design Services team helps retailers differentiate themselves through attention-getting fixtures, displays, photography, menu boards and more to engage their customers and create an enticing shopping experience. On the other hand for retail marketing the company assists from developing promotional campaign creative to complex, multi-channel branding initiatives. The GSP team helps transform the retail vision into reality. The company assures they can through their services drive sales and save money via cost-effective management of the customer’s POP program, award-winning design and integrated campaigns to make the ideas a reality.

    Meanwhile, their retail execution deliver store-level results by providing the highest quality service and software solutions that streamline communication and help clients really know their stores. The company’s team of experts work with customers to ensure flawless execution of their retail strategy. With a guaranteed 100 percent accuracy rate, GSP provides the right sign in the right store, every time.

    In an instance, CEFCO, a c-store chain of over 200 stores in seven southern states, was seeking to modernize its image via professionally-styled and shot food photography. They engaged GSP to photograph their entire food line for use in a variety of in-store and marketing applications.Knowing CEFCO wanted to make the most of their budget, GSP’s team provided as many different variations of the shots as possible. GSP spent four days shooting the product on a white background, with light propping, and as full meals. The result was professionally styled images successfully captured the entire variety of CEFCO’s menu offerings, creating a more modernized quick service restaurant (QSR) look and real-time approvals provided peace of mind to category managers who were instantly able to ensure all food was being portrayed accurately on set.

    For the days to come, GSP wants to deliver excellence through their extraordinary work and enhance their service offerings in the best way possible.